- The company
- A stealth startup building a tool that helps people change their habits and live healthier lives. Franz even got certified as a personal trainer to understand his customers better.
- The moment
- A research trip to New York – the early phase, before the product goes public.
- What we did
- I followed Franz closely in New York, asked him a lot of questions along the way and built the storyline from them – plus interviews with investors and people who know him. The goal: capture as many authentic moments of this phase as possible.
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